Quick Facts
The JOEY Car Inspired Bookshelf is a personalized, car-shaped children's book storage unit made in the USA from Baltic birch plywood, with a name added on the license plate.
Best for
Personalized book storage in children's rooms
Key detail
1/2 inch USA Baltic birch plywood, CARB II compliant
Consider if
You want ready assembled or a treated, sealed finish.
Shipping
Free US shipping over $100, 30-day returns
A Bookshelf They Will Actually Want to Use
A personalized car bookshelf that invites little ones to reach for a story on their own, and rolls when playtime calls.
A Bookshelf They Will Actually Want to Use
Their Name, Their Space
Their Name, Their Space

Each car features your child's name on a license plate at the back, turning a simple bookshelf into a keepsake. It becomes the piece they point to proudly and the one you photograph year after year.

Front-Facing Book Storage
Front-Facing Book Storage

Books sit cover out so your little one can see the story they want and pull it off the shelf themselves. That easy access builds early independence and makes tidying up feel like play.

Rolls or Stays Put
Rolls or Stays Put

Loosen the bolts and the car rolls across the floor for imaginative play, or tighten them for a steady, stationary shelf. You decide what works best for your space and stage.

Solid USA Plywood
Built from half-inch USA Baltic Birch plywood for a strong, durable design that holds up to daily use.
Simple Assembly
Arrives pre-sanded with wood glue and hardware included, and goes together quickly with minimal fuss.
Personalized Keepsake
Your child's name is built right into the license plate, making it a piece they will treasure.
Made to Order in USA
Crafted with pride in Las Vegas, Nevada, and TSCA VI and CARB II compliant.
How to Choose a Kids' Bookshelf

A good bookshelf makes reading feel accessible and fun, so weigh these points before you decide.

  1. Front-facing versus spine: Front-facing shelves let young children see covers and pick books on their own, which encourages more independent reading than traditional spine-out shelves.
  2. Material and durability: Look for solid, sturdy wood that stands up to daily handling. Untreated birch plywood is strong and can be left natural or finished to match your room.
  3. Mobile or stationary: Decide whether you want a piece that stays in one spot or one that can roll for play. Adjustable hardware gives you both options as your child grows.
  4. Size and reach: Measure your space and consider your child's height. A low, open design at around 18 inches tall keeps books within easy reach for little hands.
  5. Personalization: A name adds meaning and makes cleanup more inviting. If you want personalization, plan ahead since made-to-order pieces need a few days to craft.
Frequently Asked Questions
How do I get my child's name added?

Enter the name exactly as you want it to appear at checkout. It will be routed onto the license plate located on the back of the car.

Is it hard to assemble?

No, assembly is very easy. The piece arrives pre-sanded, and wood glue and hardware are included when needed.

Can the car really roll?

Yes. The bolts can be loosened so the car rolls, or tightened to keep it stationary, so you can switch between play and steady storage.

Does it come finished or do I need to stain it?

It arrives untreated and looks beautiful left as-is. You can also stain, paint, or seal it after assembly if you prefer a finished look.

What are the dimensions?

The car measures about 37 inches long, 20 inches wide, and 18 inches tall, with an 8-inch book bin depth.

What are the shipping and return details?

It ships from a US warehouse, normally within 1 to 5 business days, with free US shipping on orders over $100. Because it is made to order it is final sale, but if it arrives damaged you have 30 days to request a replacement or refund, and our human support team is here to help.

From the Moogco Baby Journal
Your Guide to the Best Baby Furniture
By Eda Ulger , Moogco Baby Editor and mom of two · Updated May 2026 When you start thinking about the best baby furniture , it's easy to get lost in a sea of options. But really, it boils down to finding...
Read the guide →
From verified reviews

G 5.0 on Google · 9 reviews · Verified buyer reviews from our store

★★★★★

"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"

G
Cassi Knapp
Google review · August 2026
★★★★★

"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"

G
Isa Jauregui
Google review · August 2026
★★★★★

"Ordered from here and they sent my items fast! Great quality!"

G
Sarah K
Google review · August 2026
★★★★★

"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"

G
M. B.
Google review · August 2026
★★★★★

"All of my dealings with them have been great!"

G
Kevin Hensler
Google review · August 2026
★★★★★

"Wonderful company to work with! Great product"

G
Claudia Zumbrennen
Google review · August 2026
★★★★★

"great prices and fast shipping!"

G
Samantha Giblin
Google review · August 2026
★★★★★

"Wonderful products"

G
Kathy Sterry
Google review · August 2026
★★★★★

"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"

L
Lucinda
Verified buyer · April 7, 2026
★★★★☆

"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"

T
Trish
Verified buyer · May 10, 2025
★★★★★

"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"

E
Elizabeth
Verified buyer · April 2, 2026
★★★★★

"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"

S
Shreya
Verified buyer · December 5, 2025
★★★★★

"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"

J
J
Verified buyer · September 25, 2025
★★★★★

"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"

M
Maria
Verified buyer · April 21, 2026
★★★★★

"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"

J
Jessica
Verified buyer · December 10, 2025
★★★★★

"Only paci my breast feed three week old has accepted so far🙌🏼"

H
Hannah
Verified buyer · April 6, 2026
★★★★★

"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"

D
DB
Verified buyer · November 17, 2025
★★★★★

"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"

G
Giselle
Verified buyer · January 28, 2026
★★★★★

"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"

A
Amazon
Verified buyer · September 27, 2025
★★★★★

"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"

S
ShanKelly92
Verified buyer · January 27, 2026
★★★★★

"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"

L
Lucinda
Verified buyer · April 7, 2026
★★★★☆

"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"

T
Trish
Verified buyer · May 10, 2025
★★★★★

"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"

E
Elizabeth
Verified buyer · April 2, 2026
★★★★★

"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"

S
Shreya
Verified buyer · December 5, 2025
★★★★★

"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"

J
J
Verified buyer · September 25, 2025
★★★★★

"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"

M
Maria
Verified buyer · April 21, 2026
★★★★★

"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"

J
Jessica
Verified buyer · December 10, 2025
★★★★★

"Only paci my breast feed three week old has accepted so far🙌🏼"

H
Hannah
Verified buyer · April 6, 2026
★★★★★

"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"

D
DB
Verified buyer · November 17, 2025
★★★★★

"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"

G
Giselle
Verified buyer · January 28, 2026
★★★★★

"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"

A
Amazon
Verified buyer · September 27, 2025
★★★★★

"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"

S
ShanKelly92
Verified buyer · January 27, 2026
★★★★★

"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"

G
Cassi Knapp
Google review · August 2026
★★★★★

"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"

G
Isa Jauregui
Google review · August 2026
★★★★★

"Ordered from here and they sent my items fast! Great quality!"

G
Sarah K
Google review · August 2026
★★★★★

"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"

G
M. B.
Google review · August 2026
★★★★★

"All of my dealings with them have been great!"

G
Kevin Hensler
Google review · August 2026
★★★★★

"Wonderful company to work with! Great product"

G
Claudia Zumbrennen
Google review · August 2026
★★★★★

"great prices and fast shipping!"

G
Samantha Giblin
Google review · August 2026
★★★★★

"Wonderful products"

G
Kathy Sterry
Google review · August 2026
★★★★☆

"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."

G
GI
Verified buyer · April 14, 2025
★★★★★

"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"

T
Tiffany
Verified buyer · September 2, 2025
★★★★★

"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"

M
Micho
Verified buyer · September 21, 2025
★★★★★

"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"

P
Postpartum
Verified buyer · September 25, 2025
★★★★★

"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"

H
Hailey
Verified buyer · September 7, 2025
★★★★★

"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."

J
jake
Verified buyer · March 25, 2026
★★★★★

"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"

J
Jasmin
Verified buyer · October 28, 2025
★★★★★

"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"

J
Julie
Verified buyer · April 10, 2026
★★★★☆

"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."

B
Bridget
Verified buyer · December 10, 2025
★★★★☆

"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."

W
W
Verified buyer · September 8, 2025
★★★★☆

"These were great in the beginning helped me so much."

K
Kyle
Verified buyer · December 11, 2025
★★★★★

"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"

C
Chaise
Verified buyer · January 4, 2026
★★★★☆

"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."

G
GI
Verified buyer · April 14, 2025
★★★★★

"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"

T
Tiffany
Verified buyer · September 2, 2025
★★★★★

"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"

M
Micho
Verified buyer · September 21, 2025
★★★★★

"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"

P
Postpartum
Verified buyer · September 25, 2025
★★★★★

"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"

H
Hailey
Verified buyer · September 7, 2025
★★★★★

"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."

J
jake
Verified buyer · March 25, 2026
★★★★★

"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"

J
Jasmin
Verified buyer · October 28, 2025
★★★★★

"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"

J
Julie
Verified buyer · April 10, 2026
★★★★☆

"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."

B
Bridget
Verified buyer · December 10, 2025
★★★★☆

"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."

W
W
Verified buyer · September 8, 2025
★★★★☆

"These were great in the beginning helped me so much."

K
Kyle
Verified buyer · December 11, 2025
★★★★★

"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"

C
Chaise
Verified buyer · January 4, 2026