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Owned by a small family MoogCo Baby is a family-owned shop. Every order supports a real family who personally stands behind what we sell — thank you for shopping small. 💚
Step into a world of enchanted timelessness with our fan favorite and best-selling mommy and me dress, our Nellie Ruffle Maxi Dress! This matching set lets you and your little one twirl together in style, making memories with every movement. Perfect for flower girls, maternity shoots, birthdays or any special occasion.
Note: Nellie's are made with modesty in mind! Infant and toddler sizes (0/3 - 5T) have an open back. The Tween and Mom sizes (6T - XXL) are made with more coverage.
Features:
- Matching Styles: Elegant ruffles cascade along the neckline and hemline for both the adult and child versions, ensuring a charming, cohesive look that emphasizes your special bond.
- Premium Comfort: Crafted from the same soft, lightweight fabric, this dress promises breathability and coziness for both mother and daughter.
- Harmonious Sage Color: The serene and versatile sage hue offers a timeless and sophisticated touch, seamlessly fitting into any occasion—be it a special event or a casual day out.
- Enduring Quality: This dress is designed to withstand the playful nature of childhood and the busy life of motherhood, maintaining its grace and elegance even after numerous washes.
Fit: This item is running true to size.
FABRIC & CARE:
- 100% Polyester
- Imported
- Machine wash cold, with like colors
- Gentle cycle only
- Lay flat to dry
All orders are processed and shipped within a maximum of 2 to 5 business days. Please note that this is an estimated timeline and does not constitute a guarantee, as national holidays and other external factors may impact final delivery and shipping times.
🚚 Free Shipping and Discount Clarification
For qualifying orders of $100 or more, the maximum available discount applied to your order is $30.
Elegant ruffles on both adult and child versions create a coordinated look that photographs beautifully. Full-length silhouettes move naturally for twirls and candid moments.
The same lightweight fabric is used across sizes for consistent comfort during long events or photoshoots. Machine wash cold, gentle cycle and lay flat to dry preserves the finish.
This style is made with modesty in mind. Infant and toddler sizes have an open back, while tween and mom sizes provide more coverage.
Pick the right size, coverage, and styling for photos or everyday wear with these practical tips.
- Size and fit: This style runs true to size. Use your usual child and adult sizing, and size up only if you prefer extra length.
- Coverage options: Infant and toddler sizes (0/3 to 5T) have an open back, while sizes 6T to XXL offer more coverage for tweens and adults.
- Occasion and styling: Great for flower girls, maternity or family photos, and special events. Pair with simple jewelry or a floral crown for portraits.
- Fabric and care: Made from 100% polyester, the dress is lightweight and breathable. Machine wash cold, gentle cycle, and lay flat to dry to preserve ruffles.
- Gifting and matching: For a coordinated look, order both sizes together when possible to ensure the color match for photos or events.
What sizes are available for the Nellie Ruffle Maxi?
Sizes span infant and toddler 0/3 through 5T, tween sizing starting at 6T, and adult sizing up to XXL. The listing notes which sizes have different coverage.
How does the dress wash and hold up?
Machine wash cold on a gentle cycle and lay flat to dry. With proper care, the ruffles and color maintain their look after washes.
Is the dress modest for events like weddings?
Yes, the design is made with modesty in mind. Infant and toddler sizes have an open back, while tween and mom sizes provide more coverage.
Does the color match the photos?
The sage shown is a soft, muted green. Natural lighting can shift tones slightly, but images reflect the dress color accurately for most settings.
Can I wear this for maternity photos?
Yes, the flowing maxi silhouette photographs well for maternity shoots and offers a soft, elegant look for portraits.
What are your shipping and returns policies?
We ship from a US warehouse, and US orders over $100 qualify for free shipping. We offer 30-day returns and human customer support if you need help.
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G 5.0 on Google · 9 reviews · Verified buyer reviews from our store
"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"
"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"
"Ordered from here and they sent my items fast! Great quality!"
"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"
"All of my dealings with them have been great!"
"Wonderful company to work with! Great product"
"great prices and fast shipping!"
"Wonderful products"
"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"
"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"
"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"
"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"
"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"
"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"
"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"
"Only paci my breast feed three week old has accepted so far🙌🏼"
"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"
"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"
"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"
"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"
"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"
"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"
"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"
"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"
"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"
"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"
"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"
"Only paci my breast feed three week old has accepted so far🙌🏼"
"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"
"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"
"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"
"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"
"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"
"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"
"Ordered from here and they sent my items fast! Great quality!"
"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"
"All of my dealings with them have been great!"
"Wonderful company to work with! Great product"
"great prices and fast shipping!"
"Wonderful products"
"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."
"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"
"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"
"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"
"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"
"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."
"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"
"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"
"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."
"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."
"These were great in the beginning helped me so much."
"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"
"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."
"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"
"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"
"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"
"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"
"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."
"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"
"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"
"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."
"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."
"These were great in the beginning helped me so much."
"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"