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Owned by a small family MoogCo Baby is a family-owned shop. Every order supports a real family who personally stands behind what we sell — thank you for shopping small. 💚
There’s just something about the Shirley Dress that makes you stop and smile. Maybe it’s the soft lace knit with those sweet little leaf patterns… or the tiny popcorn details that give it that old-fashioned charm.
It’s one of those slow fashion treasures that feels both elegant and easy. The kind of dress your child can wear for playtime or special moments, and it still looks picture-perfect either way.
Hand-knitted with 100% natural fibers (never synthetics), it’s made with the same care you’d put into something meant to last.
The adjustable drawstring waist lets it grow with your little one, and the wooden buttons on the back make getting dressed a breeze while adding that lovely vintage touch we all adore.
Lace Knit Details: Delicate leaf motifs and tiny popcorn stitches add heirloom-level charm.
Grows with Your Child: Adjustable drawstring waist offers flexibility for lasting wear.
Easy to Dress: Wooden buttons along the back make it simple to put on and take off.
All-Season Comfort: Lightweight and breathable for year-round wear.
Heirloom Quality: Made to be loved, outgrown, and passed down.
Matching Doll Sizes: Comes in baby, kid, and doll sizes (doll sets include dress, bonnet, and booties — just adorable!).
All orders are processed and shipped within a maximum of 2 to 5 business days. Please note that this is an estimated timeline and does not constitute a guarantee, as national holidays and other external factors may impact final delivery and shipping times.
🚚 Free Shipping and Discount Clarification
For qualifying orders of $100 or more, the maximum available discount applied to your order is $30.
Each Shirley Dress is hand-knitted with delicate leaf patterns and tiny popcorn stitches along the bodice and hem. It is the kind of detail you notice up close, the sort of craftsmanship that turns a simple dress into a keepsake.
The drawstring waist can be loosened or tightened as your child grows, so the dress fits comfortably through more than one season. It is a small detail that makes a big difference in how long you can keep wearing it.
Instead of fussy snaps or zippers, the back closes with simple wooden buttons. They add a vintage touch while making it easier to get your little one dressed, even on busy mornings.
A hand-knitted dress is an investment piece, so it helps to think through fit, fabric, and how you plan to use it before you buy.
- Think beyond one season: Look for features like an adjustable waist that let a dress fit comfortably as your child grows, rather than for only a few months.
- Check how it closes: Back buttons or simple closures make dressing easier day to day than zippers or complicated ties, especially for younger children.
- Consider the occasion: A dress with a bit of texture and detail can work equally well for casual play and for photos or family gatherings, which gives you more use out of one piece.
- Feel the fabric: Natural fiber knits tend to be breathable and gentle against sensitive skin, which matters for pieces your child will wear often.
- Plan for sizing up or down: If you are between sizes, consider sizing up slightly so there is room to grow, especially with an adjustable waist design.
Is the Shirley Dress true to size?
The dress is designed with an adjustable drawstring waist, so it offers some flexibility if your child is between sizes. We recommend checking the size chart and sizing up if you are unsure, since it can be taken in with the drawstring.
What is the dress made from?
It is hand-knitted with 100% natural fibers, with no synthetic materials used. The lace knit pattern includes leaf motifs and small popcorn stitch details.
How do I care for a hand-knitted dress like this?
We recommend gentle hand washing or a delicate cycle in cold water, then laying flat to dry to help the knit keep its shape. Avoid wringing or hanging, since that can stretch the fibers.
Can my child wear this for everyday play, or is it just for special occasions?
Both. The knit is lightweight and breathable enough for regular wear, and the detailing makes it dressy enough for special moments too.
Does this come in matching doll sizes?
Yes. The Shirley Dress is available in baby, kid, and doll sizes, and the doll sets include a matching dress, bonnet, and booties.
What if the dress does not fit or work out for us?
We offer 30-day returns and ship from a US warehouse, with free shipping on orders over $100. Our customer support team is made up of real people who can help with sizing or any questions before or after you order.
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G 5.0 on Google · 9 reviews · Verified buyer reviews from our store
"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"
"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"
"Ordered from here and they sent my items fast! Great quality!"
"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"
"All of my dealings with them have been great!"
"Wonderful company to work with! Great product"
"great prices and fast shipping!"
"Wonderful products"
"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"
"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"
"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"
"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"
"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"
"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"
"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"
"Only paci my breast feed three week old has accepted so far🙌🏼"
"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"
"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"
"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"
"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"
"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"
"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"
"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"
"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"
"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"
"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"
"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"
"Only paci my breast feed three week old has accepted so far🙌🏼"
"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"
"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"
"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"
"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"
"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"
"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"
"Ordered from here and they sent my items fast! Great quality!"
"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"
"All of my dealings with them have been great!"
"Wonderful company to work with! Great product"
"great prices and fast shipping!"
"Wonderful products"
"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."
"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"
"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"
"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"
"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"
"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."
"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"
"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"
"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."
"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."
"These were great in the beginning helped me so much."
"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"
"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."
"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"
"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"
"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"
"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"
"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."
"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"
"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"
"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."
"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."
"These were great in the beginning helped me so much."
"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"