Quick Facts
Similac Advance is a milk based powdered infant formula with iron and OptiGRO nutrients, designed to support growth and development during a baby's first year.
Best for
Newborns and infants through the first year
Key detail
OptiGRO blend with DHA, Lutein, Vitamin E
Size and fit
12.4 oz can
Consider if
Consider alternatives if you need a lactose free formula
Shipping
Free US shipping over $100, 30-day returns
Trusted Nutrition for Baby's First Year
Milk-based powder with OptiGRO, iron, and no artificial growth hormones for gentle, complete nutrition.
Trusted Nutrition for Baby's First Year
Brain and Eye Support
Brain and Eye Support

OptiGRO supplies DHA, lutein, and vitamin E, nutrients linked to early brain and eye development. Use as part of a balanced feeding plan during your baby’s first year.

Balanced Nutrition with Iron
Balanced Nutrition with Iron

This milk-based powder includes iron, important for cognitive development and healthy red blood cells. Check the nutrition panel for the full list of vitamins and minerals.

Clear Labeling and Guidance
Clear Labeling and Guidance

The can includes preparation guidance and FeedingExpert contact information to help if you have questions about feeding. Packaging is designed so you can find nutrition facts and mixing instructions easily.

OptiGRO blend
DHA, lutein, and vitamin E support early brain and eye development.
Includes Iron
Iron supports cognitive development and healthy red blood cell formation.
Gentle on tummies
Milk-based formula designed to be easy to digest for most infants.
Trusted US seller
Ships from a US warehouse, with free US shipping on orders over $100.
How to Choose Infant Formula

Choosing a formula is personal, here are practical points to compare and discuss with your pediatrician.

  1. Talk to your pediatrician: Your baby’s health, weight, and feeding history help determine whether a milk-based formula is right.
  2. Check iron content: Most term infants need iron for development, so confirm the formula provides appropriate iron levels.
  3. Consider digestion: If your baby has spit up or fussiness, note how a formula sits with them and consult your clinician about alternatives.
  4. Look at ingredients: Compare key nutrients like DHA, lutein, and added vitamins to match your feeding goals.
  5. Plan supply size: Start with a single can to see how your baby tolerates it before buying in larger quantities.
Frequently Asked Questions
Is Similac Advance suitable for newborns?

Yes. Similac Advance is formulated to support infants during their first year, but check with your pediatrician for individual guidance.

How do I prepare the powder formula?

Mix one level scoop of powder with 2 ounces of water, following the package instructions. Always follow safe water and bottle hygiene practices recommended by your pediatrician.

Is Similac Advance lactose-free?

No. This product contains milk-based ingredients and is not lactose-free.

Does this formula contain probiotics?

No. This version does not include probiotics, it provides digestive support through a balanced, milk-based formulation.

What are your shipping and return policies?

We ship from a US warehouse, offer free US shipping on orders over $100, and accept returns within 30 days. Human customer support is available if you need help.

From the Moogco Baby Journal
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From verified reviews

G 5.0 on Google · 9 reviews · Verified buyer reviews from our store

★★★★★

"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"

G
Cassi Knapp
Google review · August 2026
★★★★★

"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"

G
Isa Jauregui
Google review · August 2026
★★★★★

"Ordered from here and they sent my items fast! Great quality!"

G
Sarah K
Google review · August 2026
★★★★★

"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"

G
M. B.
Google review · August 2026
★★★★★

"All of my dealings with them have been great!"

G
Kevin Hensler
Google review · August 2026
★★★★★

"Wonderful company to work with! Great product"

G
Claudia Zumbrennen
Google review · August 2026
★★★★★

"great prices and fast shipping!"

G
Samantha Giblin
Google review · August 2026
★★★★★

"Wonderful products"

G
Kathy Sterry
Google review · August 2026
★★★★★

"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"

L
Lucinda
Verified buyer · April 7, 2026
★★★★☆

"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"

T
Trish
Verified buyer · May 10, 2025
★★★★★

"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"

E
Elizabeth
Verified buyer · April 2, 2026
★★★★★

"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"

S
Shreya
Verified buyer · December 5, 2025
★★★★★

"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"

J
J
Verified buyer · September 25, 2025
★★★★★

"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"

M
Maria
Verified buyer · April 21, 2026
★★★★★

"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"

J
Jessica
Verified buyer · December 10, 2025
★★★★★

"Only paci my breast feed three week old has accepted so far🙌🏼"

H
Hannah
Verified buyer · April 6, 2026
★★★★★

"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"

D
DB
Verified buyer · November 17, 2025
★★★★★

"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"

G
Giselle
Verified buyer · January 28, 2026
★★★★★

"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"

A
Amazon
Verified buyer · September 27, 2025
★★★★★

"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"

S
ShanKelly92
Verified buyer · January 27, 2026
★★★★★

"I was lucky to find this pad for my grandson’s bassinet. I like how it is all natural snd organic. Just make sure to buy it a little bigger because it shrinks after washing. Also give ample time…"

L
Lucinda
Verified buyer · April 7, 2026
★★★★☆

"These helped at first but it seemed like the edges dug into my skin making it irritated (might have needed the larger ones). Once my milk came in more, milk would spill everywhere. I found that milk…"

T
Trish
Verified buyer · May 10, 2025
★★★★★

"Perfect. Great price and my little one very opposed to training has only had accidents in the last week. My daughter is 2yrs old, 27 lbs and the Medium is perfect. She has room in them but the arent…"

E
Elizabeth
Verified buyer · April 2, 2026
★★★★★

"Initially, I was skeptical of using it, but when my doc referred it to me for my cracked nipple, it worked like a charm. I did not want to put any balm or lotion over my nipple as I did not wanted…"

S
Shreya
Verified buyer · December 5, 2025
★★★★★

"Amazing tool for breastfeeding! These protect sensitive, chapped or cracked nipples like little shields. No more sticking to clothing/bras and wincing when anything bumps into my chest. I've been…"

J
J
Verified buyer · September 25, 2025
★★★★★

"I cant belive they heal hours within you put them on. Totally a must while breastfeeding. Such a good quality"

M
Maria
Verified buyer · April 21, 2026
★★★★★

"I used these for the first four weeks after baby came. It was during that phase where baby was so small he didn’t have a great latch and so I was getting sore nipples. This was great for protecting…"

J
Jessica
Verified buyer · December 10, 2025
★★★★★

"Only paci my breast feed three week old has accepted so far🙌🏼"

H
Hannah
Verified buyer · April 6, 2026
★★★★★

"Worked great and would definitely use again. The only thing is sizing can be tricky. I would’ve gotten a size bigger and I’d consider my size to be on the smaller side. If you’re not sure, just size…"

D
DB
Verified buyer · November 17, 2025
★★★★★

"I wore these for the first two months and they truly saved my breastfeeding journey - worked exactly how I expected. They gave instant relief. I basically wore them day and night for the first 6…"

G
Giselle
Verified buyer · January 28, 2026
★★★★★

"Love these , I bought due to damage from pumping . One week with creams and balms didn’t do much but two days with these and I’m almost healed !"

A
Amazon
Verified buyer · September 27, 2025
★★★★★

"LIFE. SAVER. Bought this the first week I started nursing my son and had the WORST cracked nipples. These solved the issues OVERNIGHT!"

S
ShanKelly92
Verified buyer · January 27, 2026
★★★★★

"We got floaties for our toddler and they are great! She loves swimming and these are so nice to have. Company is owned by a husband and wife and they are kind and…"

G
Cassi Knapp
Google review · August 2026
★★★★★

"I purchased a bat costume for my daughter with Moogco and we absolutely loved it! We used it for our daughters first Santa photos. They are a small business worth…"

G
Isa Jauregui
Google review · August 2026
★★★★★

"Ordered from here and they sent my items fast! Great quality!"

G
Sarah K
Google review · August 2026
★★★★★

"High quality toys. Customer service is helpful and responsive. Will buy from this store again!"

G
M. B.
Google review · August 2026
★★★★★

"All of my dealings with them have been great!"

G
Kevin Hensler
Google review · August 2026
★★★★★

"Wonderful company to work with! Great product"

G
Claudia Zumbrennen
Google review · August 2026
★★★★★

"great prices and fast shipping!"

G
Samantha Giblin
Google review · August 2026
★★★★★

"Wonderful products"

G
Kathy Sterry
Google review · August 2026
★★★★☆

"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."

G
GI
Verified buyer · April 14, 2025
★★★★★

"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"

T
Tiffany
Verified buyer · September 2, 2025
★★★★★

"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"

M
Micho
Verified buyer · September 21, 2025
★★★★★

"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"

P
Postpartum
Verified buyer · September 25, 2025
★★★★★

"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"

H
Hailey
Verified buyer · September 7, 2025
★★★★★

"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."

J
jake
Verified buyer · March 25, 2026
★★★★★

"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"

J
Jasmin
Verified buyer · October 28, 2025
★★★★★

"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"

J
Julie
Verified buyer · April 10, 2026
★★★★☆

"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."

B
Bridget
Verified buyer · December 10, 2025
★★★★☆

"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."

W
W
Verified buyer · September 8, 2025
★★★★☆

"These were great in the beginning helped me so much."

K
Kyle
Verified buyer · December 11, 2025
★★★★★

"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"

C
Chaise
Verified buyer · January 4, 2026
★★★★☆

"Did the job, kept me more comfortable the first couple weeks postpartum as breastfeeding was established. Next time I would go for the design that has perforated holes for airflow."

G
GI
Verified buyer · April 14, 2025
★★★★★

"As a breastfeeding mom I truly couldn’t recommend these more. They literally SAVED MY LIFE in the newborn stage and then saved me again when teething started. They’re easy to use, easy to clean and…"

T
Tiffany
Verified buyer · September 2, 2025
★★★★★

"This is a great item to have for breastfeeding mommas. It feels very cooling and refreshing after breastfeeding and makes wearing nursing bras very comfortable since the fabric is not rubbing on your…"

M
Micho
Verified buyer · September 21, 2025
★★★★★

"These cups protect and help heal sore nipples so quickly. Comfortable under a bra, easy to clean, and worth the investment for breastfeeding. Stats: 5’3”, 140 lbs, 8 weeks postpartum & nursing"

P
Postpartum
Verified buyer · September 25, 2025
★★★★★

"Great value for the price compared to name brand silverettes. I only really used them for maybe 2-3 weeks, so I’m glad I didn’t spend the extra money when these got the job done just as well"

H
Hailey
Verified buyer · September 7, 2025
★★★★★

"These are perfect for breastfeeding. They help keep any ointment or lanolin from getting on your clothes and smooth for immediate relief of cracks or nipple soreness in the first few weeks."

J
jake
Verified buyer · March 25, 2026
★★★★★

"Had a cracked nipple, added some organic ointment and put this over it, healed in 2 days! Recommend it 100%"

J
Jasmin
Verified buyer · October 28, 2025
★★★★★

"These are great for nursing in the first few weeks when there’s soreness and breakdown. Would recommend!"

J
Julie
Verified buyer · April 10, 2026
★★★★☆

"These were wonderful for me postpartum while learning to breastfeed. Highly recommend. They are easy to clean & very functional."

B
Bridget
Verified buyer · December 10, 2025
★★★★☆

"It saved my nipples multiple times. They’re super light. Quality is good, they do bend for no reason lol overall a good product."

W
W
Verified buyer · September 8, 2025
★★★★☆

"These were great in the beginning helped me so much."

K
Kyle
Verified buyer · December 11, 2025
★★★★★

"Any first time mama BUY THIS PRODUCT!!!! I cannot recommend and rave about this enough. They HELPED so so much! I wore them all the time when my nipples felt dry, cracked, and just hurt. Those first…"

C
Chaise
Verified buyer · January 4, 2026